Designing simple and meaningful digital experiences.

Problem

Residents need to find profile and public information quickly, but the original structure makes important content difficult to discover.

User and context

This project explores how a local government website can communicate essential information in a more direct and approachable way.

Research or observation

Reviewed the information needs implied by the existing website and mapped the content areas that should be easier to reach.

User flow

Reorganized the main pathways so visitors can move from the homepage to profile, information, and service content with less uncertainty.

Solution

Designed a clearer hierarchy and supporting wireframes before translating the structure into a more considered interface direction.

Usability testing

Used simple usability checks to review whether the revised structure helped people locate key information.

Outcome

The proposed experience gives the website a clearer content structure and a more understandable path to essential information.

Learnings

• Information hierarchy can be as important as visual polish.
• Public service content benefits from direct labels and predictable paths.

Problem

A public service website needs to serve different intentions: learning, finding information, and submitting a report.

User and context

The project focuses on making those intentions visible and approachable for a broad community audience.

Research or observation

Explored the main content and service categories to identify a useful starting point for visitors with different needs.

User flow

Mapped pathways for browsing educational information, searching content, and reaching the public complaint feature.

Solution

Created an interface direction and prototype that separate informational and action-oriented paths without fragmenting the experience.

Usability testing

Used simple usability testing to review labels, navigation, and the clarity of the primary service paths.

Outcome

The concept creates clearer entry points for information, education, search, and public reporting.

Learnings

• Different user intentions should be visible early in the journey.
• Service design needs both clarity and trust.

Problem

A campus-life game needs to communicate useful information while keeping navigation and interaction engaging for new students.

User and context

The experience uses a 2D game world where information is delivered through movement, exploration, and NPC interactions.

Research or observation

Considered the moments when new students need orientation, context, and guidance while moving through a new environment.

User flow

Designed the flow between locations, NPC interactions, and information moments so the player always has a meaningful next step.

Solution

Explored navigation and interaction patterns that let gameplay communicate information without turning the experience into a static guide.

Usability testing

Reviewed the clarity of navigation and NPC interaction through simple walkthroughs of the intended gameplay flow.

Outcome

The proposed experience connects orientation content with exploration and interaction in the game world.

Learnings

• Interaction can make information more memorable.
• Game flows need clear cues without removing discovery.